Business

Building beauty into brands: Alan Moore on how to design a business the world needs – Creative Boom

Julian Calverley (from Do Build - How to make and lead a business the world needs)

Julian Calverley (from Do Build – How to make and lead a business the world needs)

The world of business is changing. The single pursuit of “profit at any cost” has been replaced by a desire to build companies that not only enjoy commercial success but which also create a better future.

It is what Alan Moore believes, a designer and business innovator on a mission to help businesses discover their own unique “beauty”. In his new book Do Build: How to Make and Lead a Business the World Needs, Alan draws on his years of research into some of the most pioneering and progressive businesses on the planet. By speaking to their purpose-driven founders, he discovers that it is possible to lead with generosity, design products and services that are considered joyful, and create a company culture where individuals flourish.

By sharing examples of best practice, Moore invites readers to create a different type of business: one that will regenerate and restore our economy, our environment, and
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